Market Match is expanding to all AIM markets beginning late February, early March. This expansion allows our customers at Grand Lake – Oakland, Newark, Hayward, and Stonestown farmers’ markets to enjoy double the value of their CalFresh/EBT/food stamps.
Market Match doubles the value of CalFresh/EBT/food stamps at AIM farmers markets. For example, for every $10 in CalFresh (food stamps) transacted, an additional $10 in Market Match tokens will be provided, thereby turning $10 into $20 for use at the market (up to $20 per single market day per customer).
This program not only expands the customer base for AIM farmers and vendors, but allows customers using CalFresh/EBT/food stamps access to locally grown, farm fresh produce. In 2011, AIM processed over $40,000 in EBT transactions, and that only accounted for four months of the Market Match program which began in September, 2011. We anticipate an upsurge in CalFresh/EBT/food stamp usage in 2012 and encourage AIM farmers and vendors to welcome new customers with open arms and a bountiful harvest.
Allowed items include: Breads and Cereals; Fruits and Vegetables; Meats, Fish, Poultry and Dairy products; Seeds and Plants that produce food for the household. Unallowed items include: hot, prepared foods and any non-food items, including flowers.
The program continues until the funds are used. For more information, visit the following page on our website.