Current Press Releases
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MARIN FARMERS AND RANCHERS GET THEIR OWN BRAND: “GROWN LOCAL MARIN”
SAN RAFAEL, CA, February 11, 2013 – A new united marketing campaign, GROWN LOCAL Marin, was launched at a recent Agricultural Roundtable event hosted by Supervisor Steve Kinsey.
GROWN LOCAL Marin County is a collaborative effort of agricultural organizations and local farmers and ranchers. It is a part of a growing effort focused on building and supporting locally owned businesses in Marin County. GROWN LOCAL Marin is a pilot project sponsored by Marin County Board of Supervisors and the Grown Local Committee, which includes representatives from Agricultural Institute of Marin (AIM), University of California Cooperative Extension (UCCE) Marin, Marin Agricultural Land Trust (MALT), Marin Organic, County of Marin, and local farms and ranches.
GROWN LOCAL Marin is a partner of the Sonoma County GO LOCAL Cooperative, which has been extremely successful in encouraging the community to shop locally, supporting the local economy in Sonoma County. According to a 2011 study conducted by Sonoma State University, buying Sonoma County products from Oliver’s Market benefits the Sonoma County economy TWICE as much as buying national brands from chain stores.
GROWN LOCAL partners are Marin-based producers of agricultural products, identified by the GROWN LOCAL mark (image attached). The mark helps consumers and community members clearly identify food producers who are based right here in Marin County. Local farmers and ranchers themselves helped to develop the GROWN LOCAL badge to let consumers know they are working hard to grow and raise fresh, healthy food right in your backyard. The momentum for a united marketing campaign, inclusive of all Marin agricultural products, was the result of discussions among farmers and ranchers at the Marin Agricultural Summit, an event held by in 2010.
“As a Marin rancher, I am thrilled to have our very own brand, which will showcase the incredible products that our innovative and diverse community of farmers and ranchers produce here in Marin”, states Julie Rossotti of Rossotti Ranch, a family owned and operated ranch specializing in all natural grass fed meat goats and pasture raised veal. “Customers can easily recognize and trust the label and know that GROWN LOCAL Marin products are truly grown local.”
Supporting GROWN LOCAL Marin farmers and ranchers helps keep farming families in business and our dollars in our own communities. Buying locally-produced food is good for your body, for the earth, and for our local economy. Because your food doesn’t travel long distances to get to you, it is more nutritious. Fewer fossil fuels are used in distribution and shipping when you buy local. GROWN LOCAL Marin helps community members to learn more about where food is grown, how it is grown, and who grows it.
Community members can find GROWN LOCAL producers at local farmers markets (image attached) and throughout the county. Visit www.buylocalmarin.org for more information.