Capital Campaign

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Capital Campaign
Leadership Committee

Julie Rossotti,
Campaign Chair

Owner, Rossotti Ranch
AIM Board Member

Peter and Mimi Buckley
Owners, Front Porch Farms

Don Buder
Attorney, Partner
Davis Wright Tremaine

Sandra Donnell
Belvedere City Councel
Co-Owner, Ponnell Ranch

Moira Firmin
Marin Roots Farm
AIM Board Member

Barbara Garfien
Community volunteer
former AIM Board Member

Brooke Gray
Partner, Blue Barn Gourmet

Tamara Hicks
Owner, Toluma Farms
AIM Board Member

David Jablons
UCSF School of Medicine
Owner, Toluma Farms

Molli Milner
Owner, Small Blue Planet Productions

Peter Obstler
Partner, Arnold & Porters

Roland Passot
Proprietor, La Folie

Michael Pollan
Author, Professor and Activist

David Sturno
Restaurant Consultant

Naomi Starkman
Founder and Editor of Civil Eats

Lynn Giacomini Stray
Owner, Pt Reyes Farmstead Cheese Co.
AIM Board Member

Matthew Wallace
Wallace Food Initiative

Jeffrey Westman
Former Executive Director, Marin Organics

Bonnie Winston
Community volunteer

Max Wyatt
Bank of America/Merrill Lynch Wealth Management


Market Hall and Canopy Campaign

Our $20 million future: A Campaign to Build a Permanent, Sustainable and Visionary Farmers Market

The Marin Farmers Market began connecting local growers and communities 32 years ago. Today, while “farm to table” is widespread across the United States, in Marin County it is the essential fabric of an entire food system linking our historical agricultural character and a treasured aspect of our contemporary quality of life. The Market provides local farmers, specialty food purveyors, and artisans direct access to more than 15,000 people a week, providing a critical venue for the survival of local family farms, ranches and small business.

  • Access: Year-round access to farm-fresh food
  • Sustainability: Permanent support for local agriculture, small business, farmers and ranchers
  • Education: Enhanced programs for students and adults in the Market Hall education center
  • Convenience: located at the site of the Civic Center and SMART train
  • Collaboration: A vision of innovation through our partnerships for health and wellness for all Marin residents
  • Community: A vision of a healthier future in this one of a kind agricultural landmark
  • Contribution: A chance to invest in the future of Marin. Your gift will turn the vision into a reality
“The proposed Farmers Market Pavilion and Market Canopy make a statement to Marin County and its residents that agriculture is important to our livelihood and our economy. It provides a permanent home to a well-established market and will provide more direct marketing opportunities to the next generation of farmers.”
Lynn Giacomini Stray, Point Reyes Farmstead Cheese Co.


new-market-hall-siteIn 2014, Agricultural Institute of Marin (AIM) launched the “Campaign for the Market Hall and Canopy” in Marin County.  When the new Marin Farmers Market home is completed, a highly visible landmark dedicated to farms, families and food will have been built and be located in the center of the community, along Highway 101 in San Rafael.

Project Impacts

For Farmers, Ranchers and Food Producers

  • Opportunities for the next generation to remain in agriculture
  • Low-overhead and low-risk for new farms and food businesses
  • Increased and enhanced opportunities to sell more produce, local meats, cheeses, and seafood direct to consumers
  • Advocacy for farmers at the local, regional and national levels
  • Farmers coming together locally and nationally to share ideas
  • Commercial kitchen to produce value-added products to incubate businesses
  • An economically viable direct marketing outlet to encourage diversification on farms



For the Market

  • Increased number of farmers markets from 2 to 3 per week
  • Improved site for farmers market vendors and patrons, including basic infrastructure such as water, electricity and bathrooms
  • A permanent space for 220 booths with a partial covering
For the Community

  • A vibrant and delicious community gathering place
  • 7 day-a-week access to locally produced foods in the Market Hall
  • Safe and educational agriculturally themed tot play area
  • Restaurant and cafe serving locally produced foods



For our Programs

  • Opportunities for conferences and special events
  • Demonstration garden for teaching and public enjoyment
  • The creation of a Food Hub: a meet up point for further distribution of local food to schools, businesses, and other non-profits
  • Greater indoor and outdoor capacity to conduct a variety of education programs; including culinary classes, nutrition education
  • Meeting space for other agricultural organizations


  • Greenhouse
  • Café with indoor and outdoor seating
  • Three Market Hall buildings
  • Demonstration and commercial kitchen
  • 28 day tables where farmers can come and sell there products
    on a daily basis
  • Two large public plazas, one at each entrance to the Market Hall
  • Permanent retail stalls offering produce, local cheeses, meats
    and artisanal foods, available during off-market hours directly
    from local producers
  • Education Center featuring classrooms, conference and event facilities
  • Stabilized local economy for local farmers
  • Demonstration farm to see sustainable farming in action
  • Restaurant with seasonally and locally-sourced food that will service both Marin Center events and the community
  • Eco-friendly design incorporating solar energy, water conservation and

Canopy Features

  • High visibility from Highway 101
  • Maintains an open-air experience
  • Electricity and water on site for vendors
  • A paved parking lot for Marin Center events
  • Durability and weather protection

Market Hall Features

  • A community hub and gathering place bridging the
  • Civic Center and SMART station
  • A place for local art, chess games and a time to slow down
  • Seating for both the restaurant and cafe
  • Agriculturally-related children’s play area

Pitch In

Pitch in for web

Be part of the future of the Marin Farmers Market with your gift to this landmark project! 

Donor Recognition and Naming Opportunities Campaign for the Permanent Home of the Marin Farmers Market

Be part of the future of the Marin Farmer’s Market with your gift to this landmark project.

Naming opportunities are available for the following:

  • Canopy #1 – $3,000,000
  • Canopy #2 – $1,000,000
  • Canopy #3 – $1,000,000
  • Northern Arbor – $1,000,000
  • West Market Hall – $2,000,000
  • East Market Hall – $2,000,000
  • North Market Hall – $2,000,000
  • Plaza and Stage – $1,000,000
  • Western Restoration Swale – $1,000,000

  • Education Kitchen – $500,000
  • Agricultural Tot Lot – $500,000
  • Northern Farm – $500,000
  • Education Green House – $250,000
  • Sculpture – $250,000
  • Large Conference Room – $150,000
  • Small Conference Room – $100,000
  • Southwest Stage – $100,000
  • Southeast Stage – $100,000
  • Northern Stage – $100,000

Founder’s Circle Membership Club donors will have special recognition TBD.
All donors will be recognized on site of the Pavilion and Market Hall.

For more information about naming opportunities, contact Chief Development Officer, Vicki Buder at (415) 472-6100.


Coming soon! 

“A permanent home for the Marin Farmers Market at the Civic Center will be a community asset – supporting jobs and the local agricultural economy for generations of local farmers and ranchers, while assuring access to healthy, fresh food.”
Congressman Jared Huffman