The Rollin’ Root

The Rollin’ Root is a farmers market on wheels that brings locally grown, seasonal produce to neighborhoods in San Francisco and Marin where access to fresh, healthful foods is limited.

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Please see our blog post for important information regarding an updated route and closures in effect October 1, 2025.

The Rollin’ Root’s mission is to increase equitable access to fresh, healthful food grown on local farms and to provide nutrition education in underserved communities.

As a mobile farmers market, The Rollin’ Root is uniquely able to serve areas that have been historically excluded. The stops along the route are thoughtfully chosen and updated to best serve our customers.

AIM sources 100% of The Rollin’ Root’s products directly from local farmers that participate at AIM’s farmers markets. The locality and short supply chain mean providing customers with the freshest, most nutritious produce.

The Root’s Weekly Route

Updated Route In Effect 10/1

Holiday Closures

The Rollin’ Root will be closed on:

  • Thanksgiving Day - Thursday, 11/26

  • Christmas Day - Thursday, 12/25

  • New Year’s Day - Thursday, 1/1

AIM believes everyone has the right to experience the joy of delicious, local foods.

CalFresh is California’s name for the Supplemental Nutrition Assistance Program (SNAP), formerly known as the Food Stamps Program. 

  • SNAP recipients can use their EBT card and receive 50% off fruit and vegetable purchases.

  • Qualifying adults ages 60+ can use their Senior Bonus Bucks to receive $10 off fruit and vegetable purchases.

CalFresh at The Rollin’ Root

Bringing the Farm to Your Event with The Rollin' Root Buy Out Options!

Want to add a unique and healthy touch to your next company gathering, community event, or Employee Wellness Day? Look no further than The Rollin’ Root! We're passionate about bringing fresh, locally sourced produce directly to the people of the greater Bay Area, and our buy out options make it easier than ever to share that with your team or attendees. 

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AIM’s goal is to connect farmers to communities to ensure access to fresh fruits and vegetables, regardless of transportation or economic barriers.

We are committed to creating food access while also ​​addressing food-related racial and economic inequalities through our policy and advocacy work.

The power of community-driven, equitable food access that lifts up organic farming practices.

Tara

“Our community really likes The Rollin’ Root. It is easier for us to get fresh, organic, local veggies and fruits. It’s hard for many people in our community to go to the farmers market, so this is the perfect solution.”

John Feld, Resident at Marin Valley Mobile Country Club (Thursday route) 

“The Rollin’ Root serves a lot of people in our community who can’t get to the farmers market. People who are homebound or nearly homebound or are recovering from operations or injuries rely on it for fresh, organic, wonderful food. Personally, I find things that I cannot find in the supermarkets. And I’ve never found such nice people as I find at The Rollin’ Root.” 

Polly St John Hughes, Resident at Marin Valley Mobile Country Club (Thursday route) 

“I really appreciate because I’m a senior. It’s hard for me to go to the farmers market. I have to stand there too long. It’s so wonderful that The Rollin’ Root comes to our mobile home park senior community and services us here. It’s the highlight of my week.” 

Our Partners

The Rollin’ Root is in collaboration with a wider county-wide Healthy Eating Active Living (HEAL) strategy. We partner with Marin County Health and Human Services, the Marin Food Policy Council, the SF-Marin Food Bank, the Interfaith Sustainable Food Collaborative, ExtraFood.org, and others to increase access to fresh, healthful food for all residents, regardless of economic status.

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The Rollin’ Root Ambassadors

The Rollin’ Root Ambassadors are enthusiastic supporters of the program and members of each community served. They share information with their neighbors about what’s available each week, tips for using new items, and reminders to shop at The Rollin’ Root. Ambassadors also teach AIM about the unique needs of each community, giving us invaluable insight into how best to serve each of the Rollin’ Root’s customers.

  • Ingrid

    Mackey Terrace Ambassador

  • Clara

    Visitacion Valley Ambassador

  • Tara

    Marin Valley Mobile Country Club Ambassador

  • Anita

    Marin City Ambassador

  • John

    Marin Valley Mobile Country Club Ambassador

  • Elizabeth

    Marshall Store Ambassador

  • Miss Phyllis

    New Liberation Community Church

  • Mary

    Marin Valley Mobile Country Club